Captain Morgan's New Watermelon Smash Combines Rum with Juicy Fruit
Katherine Pendrill — March 23, 2018 — Lifestyle
References: thespiritsbusiness & delish
While rum is already a great option for summer drinks, Captain Morgan's is giving fans even more ways to indulge with its new Watermelon Smash.
Just as the name suggests, Captain Morgan's new Watermelon Smash is a delicious mashup of the brand's signature Caribbean rum and the sweet, juicy taste of everyone's favorite summer fruit. On it's own, the rum is described as having the same sweet flavor as a watermelon-flavored Jolly Rancher candy, making it a perfect option for those who enjoy their shots or cocktails on the sweeter side.
As if the flavor weren't enough to entice consumers, Watermelon Smash also comes in a fun, watermelon-shaped bottle paired with scratch 'n' sniff paper that give off the distinct smell of freshly cut watermelon.
Image Credit: Captain Morgan.
Just as the name suggests, Captain Morgan's new Watermelon Smash is a delicious mashup of the brand's signature Caribbean rum and the sweet, juicy taste of everyone's favorite summer fruit. On it's own, the rum is described as having the same sweet flavor as a watermelon-flavored Jolly Rancher candy, making it a perfect option for those who enjoy their shots or cocktails on the sweeter side.
As if the flavor weren't enough to entice consumers, Watermelon Smash also comes in a fun, watermelon-shaped bottle paired with scratch 'n' sniff paper that give off the distinct smell of freshly cut watermelon.
Image Credit: Captain Morgan.
Trend Themes
1. Watermelon-flavored Alcoholic Drinks - The trend of watermelon-flavored alcoholic drinks has gained popularity, presenting opportunities for innovative alcohol brands to create new refreshing flavors.
2. Novel Drink Packaging - Innovative drink packaging, such as unique shapes and added features like scratch 'n' sniff paper, can enhance customer experience and drive sales.
3. Sweet Cocktail and Shot Options - Consumers, particularly those with a sweet tooth, may be drawn to sweeter cocktail and shot options, presenting opportunities for bars and restaurants to experiment with flavors.
Industry Implications
1. Alcoholic Beverage Industry - The alcoholic beverage industry can leverage the popularity of watermelon-flavored drinks by developing new products that cater to consumers' taste for fruity and refreshing flavors.
2. Packaging Industry - The packaging industry has an opportunity to innovate by creating unique and fun drink packaging that enhances the customer experience and differentiates brands from competitors.
3. Bar and Restaurant Industry - Bars and restaurants can attract customers who enjoy sweet cocktail and shot options by experimenting with new and interesting flavor combinations, driving sales and customer loyalty.
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