Skincare brands make mushrooms a prominent feature in their masks
Trend - The skincare space's growing use of adaptogens is now infiltrating into skincare masking products, with various forms of mushrooms being used as the highlighted beneficial ingredient in the products being sold. With mushrooms' anti-inflammatory and free radical-fighting capabilities, these skincare products cater to wellness-minded consumers.
Insight - Beauty-focused consumers today are more educated and dedicated to their routines than they've ever been before, fueled by online communities and resources that have become incredibly popular. With this comes a desire to both try out and stay well-informed of new ingredients and innovations, the act of which, for some, is incredibly rewarding.
Insight - Beauty-focused consumers today are more educated and dedicated to their routines than they've ever been before, fueled by online communities and resources that have become incredibly popular. With this comes a desire to both try out and stay well-informed of new ingredients and innovations, the act of which, for some, is incredibly rewarding.
Workshop Question - How can your brand enhance its product/service with an on-trend ingredient or element?
Trend Themes
1. Adaptogenic & Antioxidant Ingredients in Skincare - Skincare brands are using adaptogens and antioxidant-rich ingredients like mushrooms to cater to wellness-minded consumers.
2. Multi-functional and Time-saving Skincare - Brands are introducing multi-functional and quick-to-use skincare products that combine multiple steps of a skincare routine.
3. Convergence of Food and Beauty Industries - Brands are introducing products that are safe to consume and apply topically.
Industry Implications
1. Beauty & Skincare - Companies can develop skincare products with antioxidant-rich ingredients and multi-functional benefits to cater to the growing adaptogenic skincare trend.
2. Personal Care - Brands can introduce products that offer quick and easy self-care solutions, like multi-functional skincare products, to meet the demand of time-savvy consumers.
3. Food & Beverage - Companies can explore the trend of convergence between the food and beauty industries and create products that are both safe to consume and beneficial for skin health.
