Ion-releasing products are offered in new and alternative items platforms
Implications - Brands are taking note of the popularity of Himalayan salt lamps by offering these items' ion-releasing qualities in alternative formats–whether that's in architecture or clothing. As consumers increasingly prioritize historically used means of achieving wellness, brands are offering them contemporary versions of traditional practices.
Workshop Question - How could your brand combine the contemporary and the traditional?
Trend Themes
1. Alternative Wellness Practices - Brands are offering contemporary versions of traditional practices that prioritize historically used means of achieving wellness.
2. Ion-releasing Products - Brands are developing products that release negative ions, including through Himalayan salt lamps, clothing, air purifiers, and homewares.
3. Customizable Aromatherapy - Products like the BONECO P50 offer a focus on customization for those looking for a specific kind of aromatherapy in air purifiers.
Industry Implications
1. Wellness and Fitness - Companies can introduce products and services that cater to the growing trend of alternative wellness practices like halotherapy and salt therapy yoga classes.
2. Home Appliances - Companies can develop and market ion-releasing products like salt lamps as an effective way to purify air and promote well-being at home.
3. Fashion and Home Decor - Companies can release products like Oysho's Ion line and the Urban Outfitters Cat Himalayan Salt Lamp that combine functionality and aesthetics to trend toward the idea of wellness lifestyle.
