Everyday items become convenient mobile accessories
Trend - With the majority of global consumers today owning a smartphone, they are increasingly seeking ways to consolidate the objects they need to keep on them on a daily basis. Items such as mirrors or wallets have been integrated into mobile accessories to allow consumers to keep everything they need in one place.
Insight - The integration of smart technologies into consumers’ daily lives is now all-encompassing. Between professional and personal responsibilities—almost everything North American consumers now take part in happens (or is organized) online. Since this shift has become inevitable, consumers are seeking out ways to streamline their interactions with tech so that it’s easier to engage with regularly.
Insight - The integration of smart technologies into consumers’ daily lives is now all-encompassing. Between professional and personal responsibilities—almost everything North American consumers now take part in happens (or is organized) online. Since this shift has become inevitable, consumers are seeking out ways to streamline their interactions with tech so that it’s easier to engage with regularly.
Workshop Question - What is the least convenient aspect of your product, and how can you repurpose that to the modern consumer?
Trend Themes
1. Consolidation of Everyday Items to Mobile Accessories - As more consumers seek to consolidate the objects they need on a daily basis, there is an opportunity for the integration of smart technologies into mobile accessories to make it easier for consumers to engage with regularly.
2. Passive Charging Capabilities - Integrating solar panels into smartphone cases offers consumers a sustainable energy source without the need of traditional charging capabilities.
3. Multi-functional Phone Accessories - The development of multi-functional phone accessories such as the PopWallet+ and PopMirror can help to save space in a handbag while providing additional convenience and functionality to the user.
Industry Implications
1. Mobile Phone Accessories - Businesses in the mobile phone accessory industry have opportunities to create innovative and multi-functional products to cater to the needs of consumers who want to consolidate their everyday objects to mobile accessories.
2. Renewable Energy - The growth in solar-powered smartphone cases suggests an increasing interest in sustainable energy sources. Businesses in the renewable energy industry can take advantage of this trend by exploring ways to integrate solar panels into various devices.
3. Fashion and Beauty - The development of phone accessories that provide additional convenience and functionality to the user presents opportunities for businesses in the fashion and beauty industry to partner with mobile accessory brands and create unique and stylish designs for their customers.
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Date Range:
Mar 19 — May 19
Trending:
Hot
Consumer Insight Topics:
