Discreet clothing items come with pain-reducing functions
Trend - Fashion brands are creating clothing items designed to relieve pain, whether for individuals going about their daily routines, or for those who require pain-relief for specific health reasons.
Insight - Consumers with on-the-go lifestyles place value on product experiences that are efficient and offer multiple benefits. Personal health can become an afterthought when people are busy, so consumers seek out convenient ways to enhance their well-being, that don't interrupt their day-to-day rituals.
Insight - Consumers with on-the-go lifestyles place value on product experiences that are efficient and offer multiple benefits. Personal health can become an afterthought when people are busy, so consumers seek out convenient ways to enhance their well-being, that don't interrupt their day-to-day rituals.
Workshop Question - How could your brand incorporate added functions into its existing product/service?
Trend Themes
1. Pain-relieving Apparel - Fashion brands are creating clothing items designed to relieve pain.
2. Functional Sportswear - Fasciawear is the first sportswear in the world that helps activate core muscles, keep good posture and find optimal movement patterns.
3. Compression Clothing for Health - SRC Health added to its SRC Pregnancy collection with compression clothing styles that help to address the fact that up to 80% of pregnant women experience pelvic pain.
Industry Implications
1. Fashion - Fashion brands are incorporating pain management into their clothing lines.
2. Sportswear - Fasciawear provides a new approach to sportswear by supporting and guiding the body during movement.
3. Maternity Clothing - SRC Health's maternity compression collection offers women comfort and pain relief during pregnancy.
