The myBaguette App Lets You Digitally Design Your Own Fendi Baguette
Laura McQuarrie — June 10, 2014 — Marketing
References: itunes.apple & style
Launched over 50 years ago, the Fendi Baguette remains a style icon that's just as coveted as ever. The purse has been reworked time and time again with different materials, colors, embellishments and now Fendi's myBaguette app gives you the chance to create a Baguette of your own design.
With the app, you're able to apply brushstrokes, mix colors and create a masterpiece that's right out of your own imagination. For the launch of the app, Fendi invited artists like Sylvie Fleury, Francesco Vezzoli and André Saraiva to create their own takes on the Baguette, which can be viewed in the myBaguette Art Gallery along with other user-made designs. Fendi will also dole out a 'Baguette of the month' award for the best bag designs in the community.
With the app, you're able to apply brushstrokes, mix colors and create a masterpiece that's right out of your own imagination. For the launch of the app, Fendi invited artists like Sylvie Fleury, Francesco Vezzoli and André Saraiva to create their own takes on the Baguette, which can be viewed in the myBaguette Art Gallery along with other user-made designs. Fendi will also dole out a 'Baguette of the month' award for the best bag designs in the community.
Trend Themes
1. Digital Design Apps - The rise of digital design apps like myBaguette opens up opportunities for consumers to create customized products.
2. User-made Designs - The trend of user-made designs allows consumers to express their creativity and individuality in their purchases.
3. Brand Collaboration - Collaborating with artists and influencers to create unique designs can enhance brand image and appeal.
Industry Implications
1. Fashion and Accessories - The fashion and accessories industry can embrace digital design apps to offer personalized product options to consumers.
2. Art and Creativity - The art and creativity industry can benefit from user-made designs and collaborations to expand their reach and engage with a wider audience.
3. Digital Technology - The digital technology industry can support the development of innovative design apps and platforms for various creative purposes.
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