'Grability' Makes Online Grocery Shopping Streamlined and Efficient
Michael Hemsworth — December 10, 2015 — Tech
References: grability & foodnavigator-usa
The shift towards online grocery shopping has been welcomed by a variety of consumers looking for enhanced convenience, but as brands seek out new ways to entice new customers, 'Grability' app is offering a user experience that's more efficient and faster than ever. The design of 'Grability' utilizes brand images to allow consumers to browse through products quickly to identify which are the items for them.
Being that consumers are very image-focused, 'Grability' transforms online grocery shopping from being text-heavy, to showing products only; just like in a grocery store aisle. The user experience of 'Grability' is available to a wide variety of brands, as the company specializes in creating custom experiences, specifically around online grocery shopping, but also along the lines of eCommerce in general.
Being that consumers are very image-focused, 'Grability' transforms online grocery shopping from being text-heavy, to showing products only; just like in a grocery store aisle. The user experience of 'Grability' is available to a wide variety of brands, as the company specializes in creating custom experiences, specifically around online grocery shopping, but also along the lines of eCommerce in general.
Trend Themes
1. Aisle-inspired Online Shopping - The trend of incorporating aisle-inspired layouts into online stores creates a more immersive and visually appealing shopping experience.
2. Efficient and Streamlined User Experience - Brands are designing user experiences that prioritize efficiency and speed, such as the 'Grability' app, to attract and retain customers in the competitive online grocery shopping market.
3. Image-focused Shopping - Consumers are increasingly drawn to online shopping platforms that utilize visually appealing product images, like 'Grability', to enhance their browsing experience.
Industry Implications
1. Online Grocery Shopping - The online grocery shopping industry is rapidly evolving to meet consumer demands for convenience and efficiency, creating opportunities for disruptive innovation.
2. Ecommerce - The broader eCommerce industry stands to benefit from the development of streamlined user experiences, such as 'Grability', that enhance customer satisfaction and drive sales.
3. Custom Experience Design - Companies specializing in creating custom experiences for online grocery shopping, like 'Grability', have the potential to disrupt the user experience design sector and attract clients across various industries.
3.7
Score
Popularity
Activity
Freshness
