The 'Terraa' Online Grocery App Adapts to Consumer Behaviors
Michael Hemsworth — December 10, 2015 — Tech
As the North American market adapts well to online grocery shopping, other regions in the world are looking for ways to help incite more excitement from consumers around what is sometimes considered a mundane task, so the 'Terraa' app is here to help gamify the experience.
The secret to the 'Terraa' app is that it learns from consumer behaviors and will offer different deals and ways to save to help make the experience more fun. Currently running in Bangalore, the 'Terraa' app is helping to make online grocery shopping more streamlined and efficient.
Speaking on the possibilities that the 'Terraa' online grocery shopping app has in the future, company founder Sethuraman Vaideeswaran explains, "Our recommendation engine helps gamify the online grocery shopping experience with smart offers based on user shopping patterns. Being a tech platform, Terraa is actively pursuing IoT options to make the entire shopping experience more convenient."
The secret to the 'Terraa' app is that it learns from consumer behaviors and will offer different deals and ways to save to help make the experience more fun. Currently running in Bangalore, the 'Terraa' app is helping to make online grocery shopping more streamlined and efficient.
Speaking on the possibilities that the 'Terraa' online grocery shopping app has in the future, company founder Sethuraman Vaideeswaran explains, "Our recommendation engine helps gamify the online grocery shopping experience with smart offers based on user shopping patterns. Being a tech platform, Terraa is actively pursuing IoT options to make the entire shopping experience more convenient."
Trend Themes
1. Gamified Grocery Shopping - Terraa app gamifies the online grocery shopping experience by offering different deals and ways to save based on user behaviors.
2. Learning From Consumer Behaviors - Terraa app learns from consumer behaviors to provide personalized recommendations and a more exciting shopping experience.
3. Integration of Iot in Shopping - Terraa app actively pursues IoT options to make the online grocery shopping experience more convenient and seamless.
Industry Implications
1. E-commerce - E-commerce companies can explore gamified approaches and personalized recommendations to enhance the online shopping experience.
2. Grocery - Grocery industry can leverage gamification and IoT technology to attract and engage customers in online shopping.
3. Technology - The technology industry can collaborate with grocery apps like Terraa to develop innovative IoT solutions for a more convenient shopping experience.
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