Nudge Helps High Risk People Change Their Eating Habits
Meghan Young — February 4, 2015 — Tech
References: vimeo & fastcompany
Nudge is a pre-diabetes app that helps high risk individuals lead healthier lifestyles in order to sidestep developing type 2 diabetes. Described as a "personal nutritionist disguised as a shopping assistant," its aim is to change eating habits by suggesting better alternatives to current grocery staples. Essentially, the pre-diabetes app 'nudges' people to make better choices.
In addition to helping with grocery shopping, the pre-diabetes app also suggests recipes, since, as Fast Company points out, "one type of phthalate found in food packaging has links to insulin resistance, a precursor to diabetes." Since diabetes is ranked as one of the top four non-communicable diseases by the World Health Organization, Nudge is a concept that could save lives.
In addition to helping with grocery shopping, the pre-diabetes app also suggests recipes, since, as Fast Company points out, "one type of phthalate found in food packaging has links to insulin resistance, a precursor to diabetes." Since diabetes is ranked as one of the top four non-communicable diseases by the World Health Organization, Nudge is a concept that could save lives.
Trend Themes
1. Pre-diabetes Apps - The rise of pre-diabetes apps that provide personalized nutrition and lifestyle guidance to high-risk individuals.
2. Insight-driven Health Tech - The growing demand for health tech solutions that use data insights to prevent and manage chronic conditions like diabetes.
3. Food and Health Integration - The trend towards integrating food and nutrition services within the broader healthcare ecosystem to support preventive health measures.
Industry Implications
1. Mhealth - The mobile health industry is ripe for investment opportunities in pre-diabetes apps and other health tech solutions.
2. Food Retail - Food retailers and supermarkets have an opportunity to collaborate with pre-diabetes apps like Nudge to promote healthier choices in-store.
3. Health Insurance - Health insurance companies can leverage pre-diabetes apps and other digital health solutions to improve health outcomes and reduce healthcare costs.
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