Maintaining active lifestyles, boomers turn to sports aids that reduce strain
Implications - Maintaining the physicality of your youth can often be a challenge, prompting aging consumers to turn to products that make physical activities like sports more adaptable. Using aids like trollies and seat attachments to make sports like golf and paddleboarding less physically demanding, these products speak to a desire to maintain a sense of athletic involvement, even in old age.
Trend Themes
1. Adaptive Sports Equipment - Developing sports aids that make physical activities more adaptable to aging consumers creates opportunities for businesses to cater to older demographics and promote healthy and active lifestyles.
2. Hybrid Equipment - Creating hybrid equipment like the CruiserBoard and Carabiner Mountain Stick allow consumers to have more versatile and efficient tools for their outdoor activities.
3. Robotic Convenience - Integrating robotics into sports equipment such as the X9 Golf Caddy allow for convenience and innovation in traditionally human-operated industries, such as caddying.
Industry Implications
1. Outdoor Sports and Recreation - The development of all of these products is expanding and optimizing the experience of outdoor sports and recreation and providing alternatives to traditional equipment.
2. Health and Fitness - The integration of adaptive sports equipment assists in promoting healthy and active lifestyles, especially for aging consumers looking to maintain their physicality.
3. Robotics and Automation - The use of robotics in the X9 Golf Caddy demonstrates the possibilities of using automation to create convenience and efficiency in various industries.
5 Featured, 43 Examples:
618,603 Total Clicks
Date Range:
Feb 13 — Sep 14
Trending:
Warm
Consumer Insight Topics:
