Uber and Joe Fresh Have Created a Cool Holiday Shopping Experience
Vasiliki Marapas — December 5, 2014 — Tech
Ride-sharing service Uber partnered up with fashion retailer Joe Fresh to offer a memorable holiday shopping experience.
For one day only (Saturday, December 6th), Toronto shoppers will be treated to a free ride to Joe Fresh (Queen street location) in an UberX. Upon arrival, guests will receive a Joe Fresh gift bag, along with a code for 30% off all subsequent purchases.
To sign up, Uber users need only to enter the promotional code "HolidayInOrange" into their app. From 11am-6pm, users will be able to request a "Joe Fresh" vehicle (a festively-wrapped UberX). Images of the ride can be uploaded to social media under the hashtag #JoeFreshUber. If you're interested in receiving VIP Holiday treatment, the Uber and Joe Fresh holiday shopping experience is the way to go!
For one day only (Saturday, December 6th), Toronto shoppers will be treated to a free ride to Joe Fresh (Queen street location) in an UberX. Upon arrival, guests will receive a Joe Fresh gift bag, along with a code for 30% off all subsequent purchases.
To sign up, Uber users need only to enter the promotional code "HolidayInOrange" into their app. From 11am-6pm, users will be able to request a "Joe Fresh" vehicle (a festively-wrapped UberX). Images of the ride can be uploaded to social media under the hashtag #JoeFreshUber. If you're interested in receiving VIP Holiday treatment, the Uber and Joe Fresh holiday shopping experience is the way to go!
Trend Themes
1. Chauffeured Shopping - Ride-sharing services partnering with retailers to offer free rides and promotional discounts for a memorable shopping experience
2. On-demand Promotions - Retailers partnering with on-demand services to offer promotions in real-time, to entice customers to visit the store
3. Social Media Branding - Incorporating user-generated content such as hashtags and images to enhance branding campaigns on social media
Industry Implications
1. Retail - Retail industry can partner with ride sharing services to attract more customers and boost sales during promotion periods
2. Transportation - Ride-sharing services can develop partnerships with retailers to offer personalized, in-vehicle shopping opportunities to customers
3. Marketing and Advertising - Agencies can focus on implementing creative strategies that involve on-demand promotions, social media branding and enhanced user experiences to drive customer engagement and brand loyalty
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