Gender-specific platforms create safe spaces for people to connect & socialize
Trend - As consumers continue to turn to social media and online platforms for places to connect, more inclusive alternatives are arising to provide a greater sense of community and empowerment. These include everything from female-centric apps focusing on encouraging women to online platforms that provide a motivational outlet and guide for men.
Insight - The concept of "safe spaces" are no longer specific to certain face-to-face interactions and situations, as much of the peer-sharing that consumers take part in now occurs online. Consumers appreciate virtual communities that are specific to their identities and needs because they naturally reflect the concept of safe spaces where they can express themselves without judgment.
Insight - The concept of "safe spaces" are no longer specific to certain face-to-face interactions and situations, as much of the peer-sharing that consumers take part in now occurs online. Consumers appreciate virtual communities that are specific to their identities and needs because they naturally reflect the concept of safe spaces where they can express themselves without judgment.
Workshop Question - In what ways could you hyper-personalize your products and services? How can you be more inclusive with your marketing approaches?
Trend Themes
1. Online Inclusivity - Consumers appreciate virtual communities that are specific to their identities and needs because they naturally reflect the concept of safe spaces.
2. Community-driven Social Platforms - Community-driven platforms are popular as they recognize the intersection of interests in demographics.
3. Safe Sex-promoting Mobile Applications - The safe sex app encourages individuals to test their sexual health and is in compliance with HIPAA requirements for privacy and security.
Industry Implications
1. Social Networks for Women - The increasing need for specialized digital communities provides specific groups or demographics with a decentralized way to connect with other like-minded individuals.
2. Inclusive Digital Platforms for Men - Creating inclusive content that embraces topics that are generally overlooked, exploring varied interests of young male readers, and creating digital spaces that cater to male lifestyles empower men.
3. Streaming Platforms and Events for LGBTQ+ - Supporting and empowering the LGBTQ+ community through streaming platforms, fundraising for charities and creating pride-themed emotes, and promoting inclusivity through events like the Pride parade provide a safe space for the community and encourages diversity.
8 Featured, 66 Examples:
144,032 Total Clicks
Date Range:
Jul 16 — Feb 19
Trending:
Average
Consumer Insight Topics:
