Absolut Art. Bridges Creative Communities with Art Connoisseurs
Kalin Ned — August 27, 2018 — Art & Design
References: absolutart
Absolut Art is an adventurous platform that provides consumers with accessible fine art. A purveyor of the next wave of global contemporary artists, the company is dedicated to democratizing the online art buying experience. Ultimately, the website seeks to promote and reward the artistic spirit, while offering collectors valuable, rare and limited edition pieces that can be delivered directly to one's doorstep. With an impressive roster of artists — some of which have exhibited at Frieze, Art Basel, MoMA, and the Whitney Museum, the platform ultimately connects creatives and their audience.
The collections feature creatives "operating both outside of the conventional art world and in established art havens." Each work is supported by a statement, reviews, and documentaries that generate a more in-depth and informed experience of the work. This directly caters to the notion of accessible fine art. Moreover, the online platform gives potential buyers a glimpse into the creative process as it is unfolding via recorded videos. Thus, Absolut Art is successful in establishing a community where creatives selling their works connect meaningfully with people that are interested in actively supporting it.
The collections feature creatives "operating both outside of the conventional art world and in established art havens." Each work is supported by a statement, reviews, and documentaries that generate a more in-depth and informed experience of the work. This directly caters to the notion of accessible fine art. Moreover, the online platform gives potential buyers a glimpse into the creative process as it is unfolding via recorded videos. Thus, Absolut Art is successful in establishing a community where creatives selling their works connect meaningfully with people that are interested in actively supporting it.
Trend Themes
1. Accessible Fine Art Buying Experience - Opportunities for disruptive innovation include simplifying the buying process, personalized recommendations, and real-time virtual art exhibitions.
2. Democratization of Art Access - Opportunities for disruptive innovation include leveraging technology to expand global reach, facilitating crowdfunding for art projects, and opening up new channels for emerging artists to connect with collectors.
3. Informed Art Experience - Opportunities for disruptive innovation include incorporating augmented reality for interactive art experiences, personalized learning content, and AI-powered recommendations based on user preferences.
Industry Implications
1. Online Art Platforms - Disruptive innovation opportunities include creating interactive online experiences, leveraging AI for personalized recommendations, and building communities around specific art niches.
2. Art Investment - Disruptive innovation opportunities include fractional ownership platforms, incorporating cryptocurrency transactions, and developing new rating systems for emerging artists.
3. Social Media Marketing for Artists - Disruptive innovation opportunities include utilizing influencer marketing, building micro-communities on social media platforms, and developing new measurement tools for social media ROI.
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