The 'Fathom' Platform Respects Users and Their Data
Michael Hemsworth — September 1, 2018 — Tech
The existing analytics platforms are designed to deliver quality information about users but often at the extent of their privacy, so the 'Fathom' platform is positioned as a more respectful alternative.
The platform will work to let administrators maintain 100% of the ownership of the data that they capture when monitoring their business or brand, while also ensuring users and their habits are respected. This is achieved by only tracking and analyzing KPIs that are pertinent to your business to maintain a minimalistic focus on privacy and efficiency at all times.
The 'Fathom' platform addresses increasing concerns about mainstream analytics platforms that often upload all of the data that they capture to large tech company databases, which is quickly becoming less than desirable.
The platform will work to let administrators maintain 100% of the ownership of the data that they capture when monitoring their business or brand, while also ensuring users and their habits are respected. This is achieved by only tracking and analyzing KPIs that are pertinent to your business to maintain a minimalistic focus on privacy and efficiency at all times.
The 'Fathom' platform addresses increasing concerns about mainstream analytics platforms that often upload all of the data that they capture to large tech company databases, which is quickly becoming less than desirable.
Trend Themes
1. Privacy-centric Analytics - The 'Fathom' platform offers a privacy-centric approach to analytics, respecting user data while still delivering quality insights.
2. Data Ownership - The 'Fathom' platform allows administrators to maintain full ownership of the data they capture, providing more control and transparency.
3. Efficiency and Minimalism - The 'Fathom' platform focuses on tracking and analyzing only pertinent KPIs, providing a more efficient and minimalistic approach to data analytics.
Industry Implications
1. Digital Analytics - The 'Fathom' platform disrupts the digital analytics industry by prioritizing user privacy and data ownership.
2. Marketing Technology - The 'Fathom' platform presents disruptive innovation opportunities in the marketing technology industry by offering privacy-centric analytics and data ownership solutions.
3. Data Management - The 'Fathom' platform introduces disruptive innovation opportunities in the data management industry by providing a more efficient and minimalistic approach to data analytics.
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