Non-invasive skin-stimulating products come in tech form
Trend - The traditional practice of stimulating blood circulation in the facial skin via tools like jade rollers has resulted in this ritual being transformed by the incorporation of tech. These enhanced facial massagers are aimed to present a more "effective" or accelerated approach to the traditional practice.
Insight - As more consumers become heavily involved in personal care and enhancing their skincare routines, they're learning more about both traditional and natural modes of self-care, as well as modern tech-based solutions. Products and services that mix the best of both worlds in this area are able to appeal to the modern consumer who appreciates both historical relevance and technological innovation in their personal care habits.
Insight - As more consumers become heavily involved in personal care and enhancing their skincare routines, they're learning more about both traditional and natural modes of self-care, as well as modern tech-based solutions. Products and services that mix the best of both worlds in this area are able to appeal to the modern consumer who appreciates both historical relevance and technological innovation in their personal care habits.
Workshop Question - How could your brand enhance the perceived effectiveness of its product/service?
Trend Themes
1. Tech Stimulation - Enhanced facial massagers using tech-based solutions appeals to consumers in search of advanced skincare routines.
2. Multi-technology Skincare Tools - Skincare devices with multiple technology integration may offer quick treatments that could correct and prevent skin problems.
3. Multi-led Skincare Gadgets - Skincare gadgets with advanced LED chromotherapy and low-frequency stimulation technology provide attractive features that can address different concerns under one device.
Industry Implications
1. Personal Care - Advancements in personal care and skincare tools are creating opportunities for businesses to cater to consumer demands for innovative and efficient solutions.
2. Technology - The incorporation of technology in skincare tools is creating disruptive technological innovation opportunities for businesses in the personal care industry.
3. Health and Wellness - The pursuit of health and wellness through self-care is fueling innovation in skincare technology and creating disruption for businesses in the industry.
