TikTok and Musical.ly Build a Platform That Enables Creativity & Expression
Kalin Ned — September 4, 2018 — Pop Culture
References: itunes.apple & tiktok
Popular short-form video apps TikTok and musical.ly join forces to create an upgraded platform that will further the creative agenda via a "unified user experience [...] and greater capabilities for video creations." The new digital space keeps TikTok's name and is "the world's number one go-to destination for short-form video content," given the collaborators' popularity among Gen Z and Millennials.
The platform offers individuals the chance to freely showcase their creativity and express themselves online. The newly developed short-form video app puts a greater emphasis on community and suggested content by bringing about "an effortless, compelling and personalized viewing experience." From VR-style filters that are activated by blinking to enhanced creative tools, the TikTok streaming platform will surely entertain and connect users.
The platform offers individuals the chance to freely showcase their creativity and express themselves online. The newly developed short-form video app puts a greater emphasis on community and suggested content by bringing about "an effortless, compelling and personalized viewing experience." From VR-style filters that are activated by blinking to enhanced creative tools, the TikTok streaming platform will surely entertain and connect users.
Trend Themes
1. Short-form Video Content - The rise of short-form video apps like TikTok and musical.ly offers an opportunity for businesses to engage with users through creative and expressive content.
2. Enhanced User Experience - The development of an upgraded platform for short-form video apps creates a space for disruptive innovation in user engagement and personalized viewing experiences.
3. Community-driven Content - The emphasis on community and suggested content on the TikTok platform opens up opportunities for businesses to tap into the influence of user-generated content and social connections.
Industry Implications
1. Social Media - The rise of short-form video apps presents disruptive innovation opportunities for social media platforms to enhance user engagement and community-driven content.
2. Entertainment - The upgraded platform for short-form video apps provides opportunities in the entertainment industry to explore new ways of delivering personalized and immersive content experiences.
3. Advertising - The popularity of short-form video apps creates opportunities for innovative advertising strategies that leverage user-generated content and the community-driven nature of the platforms.
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