References to fantasy movies make their way into unexpected, mainstream markets
Trend - Brands are integrating design references from popular fantasy franchises as a means to not only connect with younger demographics, but also reinvent themselves in a way not typically associated with more high-end goods.
Insight - Consumers are looking to express themselves through their belongings and as a result, many are making purchasing decisions based on their personality and likes. In this space, individuals—especially younger demographics—tap their preferences in the category of pop culture, tieing themselves closer to their favorite releases through products that allow them to feel more confident as they continue to solidify their character.
Insight - Consumers are looking to express themselves through their belongings and as a result, many are making purchasing decisions based on their personality and likes. In this space, individuals—especially younger demographics—tap their preferences in the category of pop culture, tieing themselves closer to their favorite releases through products that allow them to feel more confident as they continue to solidify their character.
Workshop Question - What elements of pop culture could you tap to reinvent yourselves in a way that younger consumers can better identify with?
Trend Themes
1. Pop Culture Home Decor - The use of pop culture references on home decor is becoming more mainstream as younger audiences seeks to express themselves through the items they own.
2. Fantasy Inspired Clothing - Fashion brands are incorporating design references from popular fantasy franchises to broaden their demographics and adapt to the changing consumer choices.
3. Themed Vacation Rentals - The creation of themed vacation rentals is becoming increasingly popular among fans as they seek more immersive experiences.
Industry Implications
1. Home Decor Industry - Home decor brands can take advantage of the trend to introduce more themed collections that appeal to the younger audience that's looking to express their personality and likes in their home decor.
2. Fashion Industry - Fashion brands can introduce more fantasy inspired clothing and accessories to cater to a younger demographic and broaden their reach.
3. Hospitality Industry - The hospitality industry can leverage the trend of themed vacation rentals to create more immersive experiences and attract fantasy and pop culture enthusiasts.
4 Featured, 31 Examples:
84,207 Total Clicks
Date Range:
Sep 17 — Sep 18
Trending:
Warm
Consumer Insight Topics:
