Luxury seafood items are offered in more affordable formats
Implications - Seafood items typically associated with finer dining are being reformatted, either in the way they're created or offered, to ensure affordable prices. Such options allow for the industry to better cater to demographics that prioritize their foodie proclivities, but may not be able to afford them on a regular basis.
Workshop Question - How could your brand reformat its product/service to prioritize cost-accessibility?
Trend Themes
1. Affordable Fine Dining - Offering seafood items typically associated with finer dining in more affordable formats
2. Direct-to-consumer Delivery - Delivering high-quality seafood and other food items directly to consumers
3. Internationally Inspired Menus - Creating menus that draw on global cuisine to keep customers coming back for more
Industry Implications
1. Seafood Industry - Adapting seafood products and menus to changing consumer demands, including a focus on affordable options and global cuisine
2. Food Delivery Industry - Catering to consumers' desire for convenient access to high-quality, specialized food products
3. Restaurant Industry - Innovating restaurant menus and formats to offer unique and affordable dining experiences
