Nike Introduced an Empowering Multi-Colored 'Be True' Collection
References: nike & highsnobiety
Nike introduced its newest collection of reworked silhouettes, entitled the 'Be True' capsule, to celebrate the LGBTQ community. The chosen highlighting hues are a lavender purple and a pink triangle. The lavender choice represents one of the oldest symbols of LGBTQ culture because it is a blend of gender-related light blue and pink. The tone is found on four of Nike's signature silhouettes -- the VaporMax Plus, Air Max 270, Zoom Fly and the Epic React Flyknit. To complement the light purple hue, there are also incorporations of a rainbow scheme as an additional nod to the community.
The pink triangle is also seen accenting the Be True collection as it was originally utilized to identify LGBTQ members during WWII. This symbol was later picked up by the AIDS Coalition in the 'Silence = Death' campaign that took place in the 80s.
In addition to the four colorful silhouettes, the capsule is also comprised of hats, socks, t-shirts and a heritage hip pack.
The pink triangle is also seen accenting the Be True collection as it was originally utilized to identify LGBTQ members during WWII. This symbol was later picked up by the AIDS Coalition in the 'Silence = Death' campaign that took place in the 80s.
In addition to the four colorful silhouettes, the capsule is also comprised of hats, socks, t-shirts and a heritage hip pack.
Trend Themes
1. Lgbtqcelebrating Sneaker Series - Nike's 'Be True' capsule collection celebrates the LGBTQ community with reworked silhouettes and symbolic colors, presenting an opportunity for other brands to explore inclusive and empowering designs.
2. Symbolic Colors and Meanings - The use of lavender and the pink triangle as symbols in Nike's collection highlights the importance of representation and history in design, inspiring other industries to incorporate meaningful symbols in their products.
3. Inclusive Fashion for Communities - The 'Be True' capsule demonstrates a growing demand for inclusive fashion that celebrates marginalized communities, encouraging other industries to create products that cater to diverse customer needs and preferences.
Industry Implications
1. Footwear and Apparel - The footwear and apparel industry can explore disruptive innovation opportunities by incorporating symbols and colors with meaningful representation to cater to the LGBTQ community and other marginalized groups, promoting inclusivity and empowerment.
2. Fashion Accessories - The fashion accessories industry can leverage the symbolic power of hats, socks, and hip packs to create products that support and empower marginalized communities, aligning with the growing demand for inclusive fashion.
3. Marketing and Advertising - The marketing and advertising industry can embrace disruptive innovation by promoting diverse and inclusive campaigns that celebrate marginalized communities, reflecting the values and aspirations of a more inclusive society.
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