Charcoal-infused hair care becomes increasingly common
Implications - The beauty-related benefits of activated charcoal are well known by consumers prioritizing skincare, but a less known benefit is the ingredient’s ability to enhance the health of hair — a fact which haircare brands are now catching on to.
Insight - As consumers have become better educated and more interested in the beauty industry, their desire to learn about and use the newest ingredients has developed into a driver of purchase behavior as well. By purchasing products with hyped ingredients, these consumers attain both a sense of achievement and security by feeling that they have the best products the market has to offer.
Insight - As consumers have become better educated and more interested in the beauty industry, their desire to learn about and use the newest ingredients has developed into a driver of purchase behavior as well. By purchasing products with hyped ingredients, these consumers attain both a sense of achievement and security by feeling that they have the best products the market has to offer.
Workshop Question - How could your brand prioritize naturality?
Trend Themes
1. Beauty Industry Hypes New Ingredients - Consumer education and interest in new ingredients has developed into a purchasing driver as attaining a sense of achievement and security gives them the best products the market has to offer.
2. Portable Cleansing Products for Busy Consumers - The rise of healthy living as consumers strive to make time for physical activity tests their reliance on portable cleansing products for life's in-between moments.
3. Skincare Tactics Used in Haircare - Skincare-inspired haircare lines use ingredients that are universally known for fighting toxins and impurities to gently purify and reinforce hair health.
Industry Implications
1. Beauty and Personal Care - The beauty industry has a growing consumer demand for new and innovative products that prioritize in-depth research and development.
2. Wellness - Wellness and healthy living present an opportunity for innovation in portable personal care products that tackle the effects of an active lifestyle.
3. Fashion & Retail - Retailers in the fashion industry can use the popularity of trending or hyped-up ingredients in the beauty industry or portable personal care to build brand appeal.
