Brands accelerate the process of individuals becoming influencers
Implications - Understanding the power of influencers in the social media age, brands are accelerating the process of individuals becoming influencers by offering a variety of services that help them expand their followings and grow their personal brands. This shift comes as brands recognize the need to more authentically connect with Millennial and Gen Z consumers, on a more micro level.
Workshop Question - How could your brand better leverage the power of influencers?
Trend Themes
1. Influencer Education Programs - The rise of social media influencers has created a wave of educational opportunities for people to learn how to grow their followings and personal brands.
2. Influencer Management Apps - Social media platforms are creating new software to help influencers manage their content and curate their business strategies.
3. Social Media Verification Services - Social media platforms are establishing systems for users to verify their accounts and establish themselves as legitimate figures on their respective platforms.
Industry Implications
1. Education - The education industry has an opportunity to create programs and courses that help aspiring influencers grow their followings and personal brands.
2. Social Media Platforms - Social media platforms have the opportunity to create new software and services that help influencers manage their content and curate their business strategies.
3. Marketing and Advertising - Marketing and advertising professionals can use social media influencers to more authentically connect with Millennial and Gen Z consumers, on a more micro level.
4 Featured, 35 Examples:
104,936 Total Clicks
Date Range:
Jun 17 — Aug 18
Trending:
Average
Consumer Insight Topics:
