Moschino and H&M Take on Condom Fashion for in Latest Collab
References: about.hm & designtaxi
Condom fashion can mean a lot of things. Haute couture house Moschino and contemporary retailer H&M transcribe the concept to Ready-to-Wear pieces. The two brands took the safe sex emblem and recreated it as jewelry and clothing. The approach is daring but not unexpected.
Albeit not the most provocative thing on the runway of late, the Moschino x H&M collab is sure to turn heads. The condom fashion pieces are an attempt for the brands to stay relevant — "still be new, still feel fresh" as Moschino Creative Director Jeremy Scott put it, in the ever-evolving landscape of the industry.
Scheduled to launch on November 8th, 2018, the suggestive, safe sex-promoting offerings are accurately described as "humor meets haute couture meets the street." In addition to its condom fashion pieces, the Moschino tv H&M also boasts youthful, future-forward streetwear.
Albeit not the most provocative thing on the runway of late, the Moschino x H&M collab is sure to turn heads. The condom fashion pieces are an attempt for the brands to stay relevant — "still be new, still feel fresh" as Moschino Creative Director Jeremy Scott put it, in the ever-evolving landscape of the industry.
Scheduled to launch on November 8th, 2018, the suggestive, safe sex-promoting offerings are accurately described as "humor meets haute couture meets the street." In addition to its condom fashion pieces, the Moschino tv H&M also boasts youthful, future-forward streetwear.
Trend Themes
1. Condom Fashion - The trend of incorporating condom-inspired designs into high fashion lines offers a disruptive innovation opportunity for the fashion industry to push boundaries and challenge societal norms.
2. Collaborative Collections - The rise of collaborative collections between high-end couture houses and contemporary retailers presents a disruptive innovation opportunity for both industries to combine their unique aesthetics and reach a wider audience.
3. Humor in Fashion - The incorporation of humor in fashion, such as the Moschino x H&M collaboration, opens up a disruptive innovation opportunity for designers to inject playfulness and wit into their collections, creating unique and memorable experiences for consumers.
Industry Implications
1. Fashion Industry - The condom-inspired high fashion trend offers a disruptive innovation opportunity for the fashion industry to push boundaries and experiment with unconventional designs that challenge traditional notions of style.
2. Retail Industry - The collaboration between high fashion couture houses and contemporary retailers presents a disruptive innovation opportunity for the retail industry to offer exclusive and unique collections that cater to a diverse range of consumer preferences.
3. Jewelry Industry - The incorporation of condom-inspired jewelry pieces in high fashion collections provides a disruptive innovation opportunity for the jewelry industry to explore uncharted design territories and appeal to a bold and adventurous consumer base.
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