Alternative dairy products and collections take on sophisticated branding
Trend - With the alternative dairy industry booming, brands are tackling oversaturation in this market by offering their products in packaging that boasts modern, minimalist imagery. These designs work to differentiate these products on the shelf.
Insight - Modern consumers—especially those who are part of the Millennial and Gen Z demographics—are placing emphasis on aesthetics and experience when making purchasing decisions. Individuals in this space have formed an expectation that visual appeal and design-forward brand language is indicative of a higher quality product and as a result, many are prioritizing offerings that meet these criteria.
Insight - Modern consumers—especially those who are part of the Millennial and Gen Z demographics—are placing emphasis on aesthetics and experience when making purchasing decisions. Individuals in this space have formed an expectation that visual appeal and design-forward brand language is indicative of a higher quality product and as a result, many are prioritizing offerings that meet these criteria.
Workshop Question - How could your brand label itself as more distinct than its competition?
Trend Themes
1. Minimalist Packaging - Brands offering alternative dairy products in packaging design with modern, minimalist imagery to differentiate products in a saturated market.
2. Sustainable Packaging - Brands focusing on utilizing sustainable packaging alternatives to decrease plastic waste and appeal to conscious consumers.
3. Luxury Vegan Food - Opportunities to target select vegan consumers who prioritize sophisticated, luxury plant-based food options.
Industry Implications
1. Food and Beverage Marketing - Appealing to millennial and Gen Z consumers who emphasize aesthetics and experience when making purchasing decisions.
2. Sustainable Packaging - Exploring ways to innovate package design to appeal to conscious consumers and decrease plastic waste.
3. Vegan and Plant-based Food Products - Opportunities to innovate new products and market to consumers looking for dairy alternatives and healthier snacking options.
