The Present App Helps Women Form Empowering Social Circles
Ellen Smith — November 17, 2017 — Lifestyle
References: itunes.apple & psfk
After struggling to form a social circle in a new city, a former Microsoft programmer named Janete Perez developed the Present App, which is helping women make social connections, and empower one another.
The goal of Present is to bridge the virtual world with the real one, by helping women translate online connections into long-lasting friendships. The app locates like-minded women in one's area, and can be used for a variety of social purposes such as attending events, going out for meals, learning or practicing languages, exercising, professional mentoring or simply enjoy each other's company.
As the name suggests, the female-focused app encourages women to be more present through making connections and sparking long-lasting friendships.
The goal of Present is to bridge the virtual world with the real one, by helping women translate online connections into long-lasting friendships. The app locates like-minded women in one's area, and can be used for a variety of social purposes such as attending events, going out for meals, learning or practicing languages, exercising, professional mentoring or simply enjoy each other's company.
As the name suggests, the female-focused app encourages women to be more present through making connections and sparking long-lasting friendships.
Trend Themes
1. Empowering Women-only Networking - Opportunity for platforms that provide women with a safe and supportive space to network, connect, and empower each other.
2. Virtual to Real-life Connection - Innovations that help bridge the gap between online connections and real-life friendships, catering to the desire for genuine social interactions in the digital age.
3. Multipurpose Social Networking - Potential for apps that offer a wide range of social activities and purposes, allowing users to connect and engage in various activities of interest.
Industry Implications
1. Social Networking Platforms - Disruption opportunity for platforms that create a safe, inclusive, and empowering environment specifically designed for women.
2. Event and Activity Planning - Opportunities to develop services or platforms that facilitate the organization of events, activities, and social gatherings where like-minded women can connect and form friendships.
3. Female-focused Mentorship - Innovations in mentorship programs specifically tailored for women, providing support, guidance, and professional networking opportunities.
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