Self-Cooling functionalities enhance the health of people and products
Trend - Self-cooling functionalities within everyday items such as gadgets or clothing are aiming to enhance the longevity of the products they’re included in, as well as enhance the health and comfort of those using them.
Insight - Environmental sustainability and health are key factors in the purchasing decisions of conscious consumers. In order to have peace of mind, individuals are looking for functional products that offer longevity and safety. On one hand, consumers feel like they have done their part for the environment by choosing quality over quantity. On the other hand, they feel reassured that they won't cause themselves any harm.
Insight - Environmental sustainability and health are key factors in the purchasing decisions of conscious consumers. In order to have peace of mind, individuals are looking for functional products that offer longevity and safety. On one hand, consumers feel like they have done their part for the environment by choosing quality over quantity. On the other hand, they feel reassured that they won't cause themselves any harm.
Workshop Question - How could your brand cater to the ultra-informed consumer?
Trend Themes
1. Self-cooling Functionalities - Products that include self-cooling functionalities are becoming increasingly popular due to environmental sustainability and health being key factors in conscious consumer's purchasing decisions.
2. Antimicrobial Properties - Products that have been infused with antimicrobial substances are coming to the forefront as consumers are becoming more health-conscious.
3. Water Carbon Cooling System - As smartphones become more powerful, manufacturers are incorporating new solutions, like the Water Carbon cooling system, to handle resource-heavy tasks.
Industry Implications
1. Tech Industry - Companies can incorporate self-cooling technology, such as the Water Carbon cooling system, in their products to maintain performance levels during heavy usage.
2. Fashion Industry - Brands can introduce antimicrobial and self-cooling technologies in clothing and accessories, making products not only functional but also environmentally friendly.
3. Pet Industry - Incorporating self-cooling technology in pet accessories, such as water bowls, can provide pet owners with an easy and low-maintenance solution to keep their pets hydrated and cool in hot weather.
