Cosmetic brands reformat traditional products for easy application
Implications - Brands that specialize in skincare and cosmetics are aiming to reach consumers who prioritize convenience by reformatting traditional products in a way that focuses on simplifying the makeup application process. Looking past convenience, such reformatted items have the added benefit of appealing via novelty and design.
Workshop Question - How could your brand reformat one of its products/services for untapped consumers?
Trend Themes
1. Simplified Application - Skincare and cosmetics brands are reformulating traditional products for convenient and simplified application to reach this audience segment.
2. Innovative Product Designs - Cosmetic brands are exploring innovative designs, including compact dispensers, spray bottles, sponge tips, and brush-on applicators to offer users an enhanced experience.
3. Multifunctional Products - Brands are creating multipurpose products like Stila eyeshadow, which can act as both a metallic eyeshadow and as a lip tint product, or TRUHAIR by Chelsea Scott, which helps cover grey hair with added volumizing fibers.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry can benefit from this information and consider innovative, multifunctional designs that provide customers with quick and easy application while being aesthetically pleasing.
2. Consumer Electronics and Design - Design professionals can take inspiration from cosmetic product designs that aim to be compact, stylish, and simple to use in consumer electronics and related industries.
3. Health and Wellness - Manufacturers in the health and wellness space can take inspiration from how cosmetic brands are considering consumer needs for convenience and formulating easy-to-use products for their audiences.
