Appliances are enabling consumers to make healthier versions of fried foods
Implications - Kitchen appliances are evolving to help consumers to cook healthier alternatives to traditionally unhealthy foods, particularly fried foods. Air fryers offer consumers a healthier and safer cooking experience since these appliances require no additional oil to prepare the food. Such appliances meet the consumer desire for being able to make healthy meals at-home without completely forgoing their favorite indulgences.
Workshop Question - How can you brand play a role in consumers being more conscientious about their lifestyle?
Trend Themes
1. Oil-free Cooking Appliances - Appliances that allow users to fry their food without adding oil are gaining popularity due to the rise in health-consciousness among consumers.
2. Smart Fryers - Smart fryers that can be controlled through a smartphone app are offering consumers a hands-off approach to food preparation.
3. Two-in-one Cooking Appliances - The combination of pressure cooking and air frying in a single appliance is attracting consumers who want to save money and kitchen counter space.
Industry Implications
1. Home Appliances - Manufacturers in the home appliance industry should focus on creating smart and efficient cooking tools that cater to health-conscious consumers.
2. Small Kitchen Appliances - Companies in the small kitchen appliance industry should invest in creating multi-functional appliances that can perform different cooking methods in one unit.
3. Nutrition and Diet Industry - Businesses in the nutrition and diet industry should consider partnering with manufacturers of oil-free cooking appliances to provide their customers with healthier versions of their favorite foods.
5 Featured, 39 Examples:
150,725 Total Clicks
Date Range:
Feb 17 — Feb 19
Trending:
Warm
Consumer Insight Topics:
