The Pom by Dame Products Was Designed by Women for Women
Justin Lam — October 22, 2018 — Naughty
References: dameproducts & fastcompany
Dame Products, a female-led sex toy company, decided to take the patriarchy out of the vibrator by designing a handheld device that looks more like an ovular blob and not any sort of phallus. Known as the Pom, this vibrator was specially designed based on female feedback, and not what a man thinks a woman wants.
Dame Products began the design of the Pom by surveying hundreds of women to ensure it was confident before prototypes were even drawn up. Based on its research, Dame Products finally decided on a design that featured an organic shape and came with a pointed area and broad base.
In addition to releasing the Pom, Dame Products is aiming to rebrand the vibrator as a wellness product, a task that is perhaps not best suited for a male entrepreneur.
Dame Products began the design of the Pom by surveying hundreds of women to ensure it was confident before prototypes were even drawn up. Based on its research, Dame Products finally decided on a design that featured an organic shape and came with a pointed area and broad base.
In addition to releasing the Pom, Dame Products is aiming to rebrand the vibrator as a wellness product, a task that is perhaps not best suited for a male entrepreneur.
Trend Themes
1. Female-led Sex Toy Companies - The rise of female-led sex toy companies presents a disruptive innovation opportunity to revolutionize the adult industry by providing products designed by and for women.
2. Design Based on Female Feedback - Designing products based on extensive female feedback opens up opportunities for disruptive innovation in various industries, ensuring that products meet the specific needs and preferences of women.
3. Rebranding Vibrators as Wellness Products - Repositioning vibrators as wellness products, instead of solely adult toys, presents a disruptive innovation opportunity to tap into the growing market of women looking for sexual and self-care wellness solutions.
Industry Implications
1. Adult Industry - Female-focused sex toy companies can disrupt the adult industry by challenging the dominant male-oriented perspective and offering a wider range of products designed for female pleasure and empowerment.
2. Product Design Industry - Adopting a design approach based on extensive female feedback can disrupt the product design industry by prioritizing inclusive and user-centered design, leading to more innovative and tailored products.
3. Wellness Industry - Rebranding vibrators as wellness products can disrupt the wellness industry by expanding the definition of self-care and promoting sexual well-being as an integral part of overall wellness.
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