Disney Launches Its First Colorful LGBTQ-Supporting Merchandise
Kalin Ned — May 16, 2018 — Social Good
References: shopdisney & designtaxi
In celebration of Pride Week, Disney debuts a rainbow-nuanced LGBTQ collection, and as a result, the brand connected with a portion of its fan base that was previously untapped. The merchandise line features a color-splash tank top with the slogan 'LOVE,' a water bottle, a fanny pack, a t-shirt, a hat, sunglasses and pins. The LGBTQ collection is dubbed 'The Rainbow Mickey' and for it, Disney has designed a minimalist logo -- a rainbow-colored outline of its popular cartoon mouse.
In addition, the mass media company promised to donate 10% of each online sale between the dates of May 14th and June 30th to GLSEN -- a not-for-profit organization that supports the drive for LGBTQ-inclusive school systems.
In addition, the mass media company promised to donate 10% of each online sale between the dates of May 14th and June 30th to GLSEN -- a not-for-profit organization that supports the drive for LGBTQ-inclusive school systems.
Trend Themes
1. Lgbtq-inclusive Merchandise - Creating merchandise that celebrates and supports the LGBTQ community can tap into an untapped market and connect with a new fan base.
2. Rainbow-themed Collections - Designing collections with rainbow motifs and colors allows brands to engage with the LGBTQ community and show support for Pride events.
3. Charitable Partnerships - Collaborating with LGBTQ organizations and pledging donations from sales can demonstrate a brand's commitment to inclusivity and social causes.
Industry Implications
1. Apparel and Fashion - The fashion industry can incorporate LGBTQ-inspired designs and promote inclusivity in their collections, appealing to a wider audience.
2. Entertainment and Media - Media companies can create LGBTQ-themed merchandise and content to engage with their fan base and promote diversity and acceptance.
3. Retail and E-commerce - Online retailers can highlight LGBTQ-themed products and partner with organizations to donate a portion of sales, attracting socially-conscious consumers.
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