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Humanized Pet

The humanization of pets in the family unit is honed in on by brands

Implications - The concept of pets being seen as not extended parts of families, but actual members of them, is being targeted by brands that are offering humanized services that cater to people with animals. These products and services allow for a unique form of indulgence that puts a distinct twist on familial bonding.
Workshop Question - How could your brand allow for unique forms of indulgence within its area of expertise?
Trend Themes
1. Humanization of Pets - Brands are offering humanized services that cater to people with animals allowing for unique indulgences and a twist on familial bonding.
2. Pet-friendly Services - New pet-friendly bar pop-ups and high-end feline entrees are emerging to cater to pet owners, satisfying their growing desire to treat pets as family members, extending luxury experiences to their furry friends.
3. Pet-centric Employee Benefits - Companies are going beyond traditional maternity and paternity leave programs to offer 'Fur-ternity Leave' for new pet parents, recognizing important life events that happen outside of the office and stressing employees' growing desire for flexibility and understanding from their workplace.
Industry Implications
1. Pet Food and Beverage - As pets are increasingly seen as family members, there is a growing demand for high-end and specialized pet food and beverage products and services.
2. Pet Technology - Pet owners are seeking innovative solutions that cater to their pets, including travel-friendly pet passports, GPS-enabled SIM cards for collars, and social media tracking.
3. Human Resources - Pet-centric employee benefits such as 'Fur-ternity Leave' are part of a growing trend in company culture to offer more personal structures for benefits and employee perks.
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 50 Examples:
113,603 Total Clicks
Date Range:
May 17 — Aug 18
Trending:
Average
Consumer Insight Topics:

Featured Examples

Travel-Friendly Pet Passports
Travel-Friendly Pet Passports
Canvas Holidays Ranks the Miles Per Year Traveled by Furry Friends
As keen owners are rigorously managing social profiles on behalf of their beloved furry companions, tracking the mileage on pet passports proves to be an incredibly interesting endeavor. Travel... MORE
Pet-Centric Employee Benefits
Pet-Centric Employee Benefits
Nina Hale's ‘Fur-ternity Leave’ Allows Absences for Pet Parents
Benefiting employees who are pet owners, digital marketing agency Nina Hale goes beyond traditional maternity and paternity leave programs to offer a ‘Fur-ternity Leave’ option for staff.... MORE
Feline Wine Brands
Feline Wine Brands
Pet Winery Offers Faux Wines for People's Pets
After a long day at work, there are few pleasures more satisfying then curling up on the couch with a glass of Burgundy or Riesling, and thanks to Pet Winery, there’s no reason why the cat can&#... MORE
High-End Feline Entrees
High-End Feline Entrees
The Sheba Craft Collection Comes in Three Flavor Varieties
The pet product market continues to grow on an international level as consumers seek out new ways to treat their furry friends, which is seeing brands respond with new options like the Sheba Craft... MORE
Pet-Friendly Bar Pop-Ups
Pet-Friendly Bar Pop-Ups
London's Pet Pavilion Pawsecco Bar is a Dedicated Bar for Dogs
A new pop-up bar just opened its doors in London, but it is a pet-friendly bar that caters to four-legged creatures. The Pet Pavilion Pawsecco Bar is set up in front of the Pet Pavilion boutique... MORE
play_circle_filledPet-Friendly Family Phone Plans
Pet-Friendly Family Phone Plans
Telenor's Pet-Friendly Plans Lets People Add Pets to Their Plans
Four-legged friends are widely considered a part of the family, and Telenor’s pet-friendly campaign is enabling consumers to add their furry friends to their family phone plan. Those that... MORE

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play_circle_filledPet-Friendly Travel Bags
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Affordable Animal Airfare
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Yearly Phone Plans
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play_circle_filledDog-Friendly Travel Packages
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Pet Snack Retail Promotions
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Dog-Friendly Amusement Parks
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Sleek Modular Smartphones
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Gourmet Pet Food Deliveries
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Cereal-Inspired Pet Foods
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British-Style Pet Foods
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Adventurous Pet Food Branding
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Personalized Pet Food Subscriptions
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Pet-Friendly Popcorn Treats
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This Billy + Margot Snack for Pets is Inspired by Popcorn
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Cat-Friendly Broth Meals
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play_circle_filled80s Feline Commercials
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Apollo Peak Recently Debuted a Line of Dog-Friendly Wines
Missed Call Marketing Campaigns
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'Flashcall' Uses Big Data from Missed Calls to Help Brands
Custom Data Plans
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T-Mobile's 'Smart Fit' Plan is Tailor-Made Based on 30 Days of Usage
Disruptive Telecom Startups
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Boozy Canine-Friendly Menus
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Scotland's Winged Ox Serves Up Dog-Friendly Beer
play_circle_filledRomantic Cat Food Ads
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This Sheba Cat Food Commercial Shows Just How Devoted Its Pet Owners Are
Sophisticated Feline Wines
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Apollo Peak Brews Alcoholic Beverages Designed Specifically for Cats
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