The 'Dry Zinc' Collection from 'SolRx' is Intended for Women
Katherine Pendrill — January 19, 2016 — Fashion
References: solrxsa.co.za & solrxsa.co.za
The 'Dry Zinc' collection by South African skinscare brand 'SolRx' is a high-performance sunscreen that has been specially formulated for women. For many women, it is difficult to apply sunscreen before makeup because it leaves a sticky, oily residue behind. This sunscreen provides a solution for women who regularly layer their skincare products.
According to SolRX, the Dry Zinc collection was "developed specifically for use by women on their faces." Unlike other sunscreens, Dry Zinc products go on clear and dry with a matte finish. This allows women to layer the sunscreen under their makeup without making their skin appear shiny or greasy. The product's staying power also prevents it from getting in the eyes of the wearer, even if they are sweating.
With SPF 44 protection, the female-friendly sunscreen is the perfect choice for women who are looking for a better way to protect their skin.
According to SolRX, the Dry Zinc collection was "developed specifically for use by women on their faces." Unlike other sunscreens, Dry Zinc products go on clear and dry with a matte finish. This allows women to layer the sunscreen under their makeup without making their skin appear shiny or greasy. The product's staying power also prevents it from getting in the eyes of the wearer, even if they are sweating.
With SPF 44 protection, the female-friendly sunscreen is the perfect choice for women who are looking for a better way to protect their skin.
Trend Themes
1. Female-friendly Sunscreens - Increased demand for sunscreens specifically designed for women presents an opportunity for companies to develop and market female-friendly sunscreens like SolRx's Dry Zinc collection.
2. Matte-finish Sunscreens - The popularity of SolRx's Dry Zinc collection highlights the potential for developing and marketing matte-finish sunscreens that don't leave the skin looking shiny or greasy.
3. High-performance Sunscreens - As consumers become more conscious of the importance of sunscreen protection, there is an opportunity for companies to develop high-performance sunscreens like SolRx's Dry Zinc collection that offer superior protection and wearability.
Industry Implications
1. Skincare - The demand for female-friendly sunscreens like SolRx's Dry Zinc collection presents an opportunity for the skincare industry to cater more specifically to the needs of women.
2. Cosmetics - The matte finish of SolRx's Dry Zinc collection opens up an opportunity for cosmetics companies to develop makeup products that are specifically designed to work well with matte-finish sunscreens.
3. Athletic Gear - SolRx's high-performance Dry Zinc collection provides an opportunity for the athletic gear industry to cater to consumers looking for sunscreens that can withstand sweat and stay on during physical activity.
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