Spark Notebooks Cater to Those Who are Serious about Success
Karuna Israni — April 11, 2016 — Art & Design
References: thesparknotebook & kickstarter
Technology executive Kate Matsudaira had been on the hunt for the perfect productivity planner for 10 years until she decided to build her own -- the Spark Notebook. The Spark Notebook combines a life planner into the compactness and functionality of a notebook.
After interviewing dozens of fellow notebook aficionados, Kate launched a Kickstarter campaign to make her Spark Notebook dreams a reality. The initial goal of $14,000 was blown out of the water by a grand total of $138,572 in pledge donations.
The Spark Notebook has also developed two sibling products: the Spark Planner and Spark Meeting Notes. The planner is a productivity guide complete with yearly goals, achievement planner, monthly goals, 30 day challenges, and weekly goals, while the Meeting Notes book is optimized to help those held up in meetings all day to retain the most information possible.
High demand for the Spark Planner has led to a complete sell out for the year of 2016. Spark Notebook products can be purchased on its official website.
After interviewing dozens of fellow notebook aficionados, Kate launched a Kickstarter campaign to make her Spark Notebook dreams a reality. The initial goal of $14,000 was blown out of the water by a grand total of $138,572 in pledge donations.
The Spark Notebook has also developed two sibling products: the Spark Planner and Spark Meeting Notes. The planner is a productivity guide complete with yearly goals, achievement planner, monthly goals, 30 day challenges, and weekly goals, while the Meeting Notes book is optimized to help those held up in meetings all day to retain the most information possible.
High demand for the Spark Planner has led to a complete sell out for the year of 2016. Spark Notebook products can be purchased on its official website.
Trend Themes
1. Comprehensive Productivity Planners - The trend of comprehensive productivity planners is disrupting the traditional planner industry by combining functionality with goal-oriented features.
2. Compact and Functional Notebooks - The trend of compact and functional notebooks is creating innovative opportunities for productivity planners that are easy to carry and use on the go.
3. Meeting Optimization Tools - The trend of meeting optimization tools is revolutionizing the way professionals take and retain meeting notes, offering a more efficient and effective solution.
Industry Implications
1. Planner Industry - The traditional planner industry is being disrupted by the comprehensive productivity planner trend, which presents new market opportunities for innovative and goal-oriented planner products.
2. Stationery Industry - The stationery industry can capitalize on the trend of compact and functional notebooks by creating innovative designs and features that cater to professionals in need of portable productivity tools.
3. Business Solutions Industry - The business solutions industry can leverage the trend of meeting optimization tools by developing software and apps that enhance productivity in meetings, offering a more streamlined and efficient experience.
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