This Unconventional Pizza is Specially Designed for Sharing
Katherine Pendrill — September 23, 2015 — Lifestyle
References: order.pizzahut & foodbev
Pizza Hut recently debuted a new dish that is specially designed for sharing. While pizza is already conducive to sharing, the company's new breadstick crust puts a fun twist on the communal dish.
Starting this week, Pizza Hut will now give US customers the option of ordering the 'Twisted Crust' pizza. The new dish consists of a large pizza with a tearable breadstick crust that is specially designed for sharing. The crust can be torn off in small segments and then dipped into an accompanying sauce. Customers who order the dish will have the option to choose between buffalo ranch or cheddar cheese sauces. The idea is to give consumers a fun new way to share a pizza with friends.
The new Pizza Hut dish is perfect for those who are looking for an appetizer and an entree in a single dish.
Starting this week, Pizza Hut will now give US customers the option of ordering the 'Twisted Crust' pizza. The new dish consists of a large pizza with a tearable breadstick crust that is specially designed for sharing. The crust can be torn off in small segments and then dipped into an accompanying sauce. Customers who order the dish will have the option to choose between buffalo ranch or cheddar cheese sauces. The idea is to give consumers a fun new way to share a pizza with friends.
The new Pizza Hut dish is perfect for those who are looking for an appetizer and an entree in a single dish.
Trend Themes
1. Sharing Food Experiences - Pizza Hut's new breadstick crust pizza demonstrates the growing trend of promoting shared dining experiences.
2. Interactive Dining Experiences - The tearable breadstick crust of Pizza Hut's Twisted Crust pizza taps into the trend of interactive dining, providing a fun and engaging eating experience.
3. Flavor Innovation - By offering a choice between buffalo ranch and cheddar cheese sauces, Pizza Hut embraces the trend of flavor innovation to attract customers seeking unique taste experiences.
Industry Implications
1. Fast Food Chains - Fast food chains can explore the concept of interactive and shareable dishes, like Pizza Hut's Twisted Crust pizza, to enhance customer engagement and differentiate their offerings.
2. Casual Dining Restaurants - Casual dining establishments can incorporate shareable dishes with interactive elements, such as tearable crusts, to attract groups of diners and create memorable dining experiences.
3. Sauce Manufacturers - Sauce manufacturers can collaborate with pizza chains and restaurants to develop and supply innovative dipping sauces that complement unique crust options, like Pizza Hut's buffalo ranch and cheddar cheese sauces.
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