The 'Cake.af' Service Offers Free Rides to Empty Restaurants
Katherine Pendrill — April 22, 2016 — Lifestyle
'Cake.af' is a new service that helps restaurants fill empty tables by offering free Uber rides to hungry diners. Founded by 16-year-old entrepreneur Daniel Singer, the new service provides a clever way for diners to score a free ride on their way to dinner.
Cake.af is a free service that users can access simply by texting the cake emoji to a designated number. The Cake.af team will then look for restaurants that have available tables and create a reservation for the customer. If the customer accepts the reservation, an Uber car will be sent to pick them up and bring them to the restaurant free of charge. The idea is that restaurants can fill up more tables during slow times and customers benefit from the opportunity to explore new dining establishments. As Singer himself explains, "Getting free rides and great food is lit, fam."
Cake.af is a free service that users can access simply by texting the cake emoji to a designated number. The Cake.af team will then look for restaurants that have available tables and create a reservation for the customer. If the customer accepts the reservation, an Uber car will be sent to pick them up and bring them to the restaurant free of charge. The idea is that restaurants can fill up more tables during slow times and customers benefit from the opportunity to explore new dining establishments. As Singer himself explains, "Getting free rides and great food is lit, fam."
Trend Themes
1. Restaurant-filling Taxi Services - The 'Cake.af' service offers a disruptive innovation opportunity for restaurants to fill empty tables by providing free Uber rides to hungry diners.
2. Text-based Reservation Services - The use of a texting service like 'Cake.af' to make restaurant reservations presents a disruptive innovation opportunity for the dining industry.
3. Collaborative Marketing Strategies - 'Cake.af' demonstrates a disruptive innovation opportunity for restaurants and rideshare services to collaborate and attract new customers.
Industry Implications
1. Restaurant Industry - The restaurant industry can benefit from the disruptive innovation opportunities presented by services like 'Cake.af' to fill empty tables during slow times.
2. Rideshare Industry - The rideshare industry has a disruptive innovation opportunity to collaborate with restaurants, like 'Cake.af', to attract more customers and increase their business.
3. Technology Industry - The use of text-based reservation services, like 'Cake.af', offers a disruptive innovation opportunity for the technology industry to innovate and improve the dining experience for customers.
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