Wine branding is increasingly incorporating visual and written stories
Implications - Wine labels are becoming less focused on relaying product information and more focused on enhancing the alcohol consumption experience through marketing narratives. This ties into the rise of wine culture, feeding into the principle idea of the sommelier: that wine is an experience beyond a simple product.
Workshop Question - What tweaks in branding would make your offering stand out to consumers looking for a more experiential product?
Trend Themes
1. Narrative Branding - Wine companies are focusing on creating a storytelling aspect through their unique and dynamic branding, allowing for a memorable wine experience.
2. Interactive Labeling - Wine companies have incorporated interactive labeling into their branding, opting for a unique way to get consumers to engage with the product and increase sales.
3. Experience-driven Marketing - Wine companies are prioritizing creating an experience-driven wine drinking experience through their branding, allowing the customer to feel more involved in the process.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from interactive branding and experience-driven marketing to create a more engaging food experience for their consumers.
2. Art and Design - The art and design industry can explore wine branding as a way to showcase their unique talents and create visually striking designs.
3. Literature - The literature industry can look to wine branding as a way to cross-promote their products and create a new experience for consumers who enjoy both wine and literature.
