Airports aim to alleviate a key pain point of travel
Implications - Both airlines and airports have cultivated ways to help their consumers relax or stay busy during layovers. The curation of the entire consumer experience show true understanding of a potential pain point within this industry. Additionally, this shows the redirection of an experience previously perceived as an inconvenience, now positioned as an occasion for relaxation and self care.
Workshop Question - What areas of your business do consumers find the most frustrating? How could you leverage curation and experiential elements to change that?
Trend Themes
1. Curated Layovers - Develop successful curated layover experiences for inexperienced passengers.
2. Layover Activities - Provide options with easy-to-use applications to ensure unique layover activities with a suitable waiting time.
3. Personalized Tour Guides - Provide comprehensive and attentive service options with personal guides to highlight all a city has to offer.
Industry Implications
1. Travel and Tourism - Revamp the travel industry to enhance customer experience and enjoyment.
2. Hospitality - Improve hospitality experience by providing options for entertainment and guest’s general wellbeing.
3. Technology - Develop advanced interactive applications and augmented reality games/apps that entertain children and adults.
