Hospitality brands are enhancing word of mouth through social media
Implications - With many Millennial consumers viewing shareability as a main selling point when investing in experiences, forward-thinking hospitality brands are introducing amenities and features centered on such types of engagement, whether in the form of communal accommodations or social media-enabled stays. This progression demonstrates that with the service and hospitality industry facing ongoing disruption, more established brands are tasked with investing in the overall value of experiences offered in order to appeal to Millennials and other hard to reach demographics.
Workshop Question - How can you uplevel your social media presence in order to generate more buzz around your brand?
Trend Themes
1. Shareable Hospitality - Millennial consumers view shareability as a main selling point when investing in experiences and hospitality brands are introducing amenities and features centered on such types of engagement
2. Mobile-connected Hospitality - Hospitality brands are leveraging mobile applications to offer unparalleled convenience to their patrons through remotely controlled room facilities and interactive city guides.
3. Experiential Hospitality - Hospitality brands are designing creative spaces and accommodation options that cater to the needs and desires of the Millennials who prefer interactive and communal experiences.
Industry Implications
1. Hospitality - Established hospitality brands must invest in the overall value of experiences offered in order to appeal to Millennials and other hard-to-reach demographics.
2. Social Media - Hospitality brands are enhancing word of mouth through social media to appeal to the digitally-savvy Millennial demographic.
3. Travel - Hospitality brands are improving the travel experience by leveraging technology and innovative design.
6 Featured, 54 Examples:
145,009 Total Clicks
Date Range:
Nov 15 — Nov 16
Trending:
Warm
Consumer Insight Topics:
