Home composting has become increasingly functional
Implications - As consumers seek to adopt simple eco-friendly practices into their daily lives, brands have begun offering composting systems that not only reduce waste easily, but transform it entirely. This pattern is indicative of a redefinition of eco-friendliness that is more holistic, and is based more in waste reusability than in simple waste reduction.
Workshop Question - How can your brand create products that can be repurposed or upcycled, or support causes that do, for the sake of consumer appreciation?
Trend Themes
1. Holistic Waste Reusability - Consumers seek to adopt simple eco-friendly practices into their daily lives, brands have begun offering composting systems that not only reduce waste easily, but transform it entirely.
2. Technological Composting Innovation - The rise of automatic composting devices and other technological solutions to waste management is on the rise.
3. Compact, At-home Composting Solutions - The popularity of urban gardening and the desire for a smaller footprint of waste management has led to a rise in home composting solutions that can fit on countertops or within small apartment spaces.
Industry Implications
1. Sustainable Living Products - The trend towards eco-friendliness is leading to an increased demand for sustainable living products that encourage simple, at-home solutions to waste management.
2. Home Appliance Corporations - As the trend towards automatic composting devices rises, home appliance corporations are seeking to innovate and provide the most efficient and reliable solutions on the market.
3. Urban Agriculture - The rise of apartment-friendly composting solutions encourages the trend of urban gardening and further supports the growth of the urban agriculture market.
4 Featured, 30 Examples:
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Date Range:
Feb 16 — Nov 16
Trending:
Warm
Consumer Insight Topics:
