Jewelry branding takes on a more minimalist form
Implications - Minimalist aesthetics are permeating the retail experience, from overall store design to the amount of products displayed. Appealing to more modernized sensibilities, this is influencing the way that products like jewelry are packaged as well. Though not necessarily a dramatic departure from classic jewelry packaging, this shift brings accessories in line with modern tastes.
Workshop Question - How can your brand employ minimalism in design, or in processes, to streamline its products/services?
Trend Themes
1. Minimalist Packaging - Minimalist packaging is becoming popular, influencing jewelry brands to use more modern and appealing designs.
2. Cultural Branding - Brands are drawing influence from a variety of different cultures, and paying homage to them in their branding and packaging.
3. Subtle and Feminine Branding - Brands are adopting an understated style aesthetic with packaging and promotional materials that are subtle and feminine in their look and feel.
Industry Implications
1. Retail - These trends will help retailers upgrade their packaging designs and create engaging experiences for customers.
2. Jewelry - Jewelry businesses can adopt these packaging designs to differentiate themselves and enhance their product presentation.
3. Sustainability - The adoption of minimalist and efficient packaging designs is a crucial step for businesses to show their commitment towards sustainability and environmental responsibility.
