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Diversified Dairy

As consumers cut out cow's milk, alternative animal milks take their place

Implications - An increased focus on diet has led an increasing amount consumers to rule out ingredients like cow's milk from their diets and explore alternatives. This has given way to not only animal-free alternatives to dairy, but milk products from animals other than cows as well. Touting lower levels of lactose and health benefits that cow's milk doesn't offer, these emerging alternatives appeal to the health-conscious consumer.
Workshop Question - What extreme consumer trends could impact your target demographic over the next few years and how are you adapting to those influences?
Trend Themes
1. Animal Milk Alternatives - As consumers cut out cow's milk, alternative animal milks take their place
2. Nutrient-rich Dairy - UK Camel Milk is on a mission to change the consumption of dairy products by getting consumers to swap out cow's milk for a more nutrient-rich option
3. Cultured Artisan Milks - Alternative dairy products are gaining popularity amongst consumers seeking a new way to enjoy their favorite flavors
Industry Implications
1. Food and Beverage - With consumers seeking healthier, nutrient-rich alternatives to traditional milk products, businesses have an opportunity to expand their offerings within the food and beverage industry
2. Packaging - As alternative animal milk products continue to grow in popularity, businesses within the packaging industry have the opportunity to create creative and sustainable packaging options that appeal to health-conscious consumers
3. Retail - As consumers seek out alternative dairy products, businesses within retail can offer a range of products to cater to this growing market, including animal milk alternatives and nutrient-rich dairy products
2.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
112,340 Total Clicks
Date Range:
Jun 16 — Jun 18
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Camel Milk Cafe Menus
Camel Milk Cafe Menus
The 'Majlis Dubai' Cafe Serves Products Made With a Cow Milk Alternative
It is quite common for people in Dubai to consume camel milk and the Majlis Dubai cafe is entirely themed around this drink. The cafe is the first of its kind and its location, products and design... MORE
Animal Personality Packaging
Animal Personality Packaging
The 'Meelk' Whole Goat Milk Packaging is Inspired by a Goat's Call
Designed by Rodrigo Chiaparini and Mari Silva, the ‘Meelk’ whole goat milk packaging is crafted with the animal in mind to help correlate the product to the real thing. Just as a goat&#... MORE
Alternative Powdered Milks
Alternative Powdered Milks
Desert Farms Offers Freeze Dried Camel Dairy to Add to Beverages
Desert Farms is a retailer specializing in offering consumers with an alternative dairy beverage sourced from camels, and this powdered milk product makes it incredibly easy for consumers to add to... MORE
Sheep Milk Cafes
Sheep Milk Cafes
Blue River Dairy Specializes in Sheep Milk Food and Beverage Offerings
‘Blue River Dairy’ is a store and cafe hybrid in Invercargill, New Zealand that only features products made with sheep milks. The cafe chose this theme due to sheep milk’s... MORE
Nutritious Camel Milks
Nutritious Camel Milks
This UK Company Sells Camel Milk as a Nutrient-Rich Dairy Option
UK Camel Milk is on a mission to change the consumption of dairy products by getting consumers to swap out cow’s milk for a more nutrient-rich option. With a host of healthy benefits, this... MORE
Cultured Artisan Goat Milks
Cultured Artisan Goat Milks
The Coach Farm 'Yo-Goat' Drink is Packed with Nutrients
Alternative dairy products are gaining popularity amongst consumers seeking a new way to enjoy their favorite flavors, so brands are responding with new options like the Coach Farm ‘Yo-Goat&#... MORE

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