Consumers have turned the forms of devices and tech into commodities
Implications - The stated purpose of most technology is to serve some sort of function (like accessing the internet or communicating an idea.) However, modern consumer obsession with technology has shifted to the point where the items themselves hold value as commodities and symbols. Savvy businesses can thus uncover ways to sell technology qua technology through presentation and aesthetic.
Workshop Question - How could you market your brand's offering as something purely aesthetic?
Trend Themes
1. Commoditization of Technology - Consumers are now more interested in the forms and aesthetics of tech products, leading to opportunities to sell technology not just for functionality but for its aesthetic value.
2. Tech Nostalgia - There is a growing trend of consumers collecting and selling old tech products and memorabilia, and preserving tech history through auctions, exhibits, and museum collections.
3. Aesthetically Attractive Product Designs - Manufacturers are focusing more on creating attractive technology products that make statements about the owner's style and are worth displaying, leading to opportunities for designs that combine functionality and aesthetics.
Industry Implications
1. Technology and Consumer Electronics - The tech industry can capitalize on the commoditization of technology and trends toward tech nostalgia by creating aesthetic tech products and offering limited edition or rare items that appeal to collectors.
2. Museum and Exhibition - Museums and exhibitions can attract visitors and preserve tech history by displaying old tech products, hosting tech-themed events, and creating collections that showcase tech's evolution.
3. Design and Fashion - Designers and fashion brands can create products that combine functionality and aesthetics, incorporate technology into traditional products, and use technology to enhance the experience of their products.
