'Perfect Pour' Vodka Cocktail Mixers Blend Fresh Fruit Juices and Herbs
Laura McQuarrie — September 7, 2016 — Lifestyle
References: ogilvyspirits & yourscottishtour
Scottish potato vodka producer Oglivy Spirits has now launched a new range of bottled vodka-based cocktail mixers by the name of 'Perfect Pour.'
The trio that makes up Perfect Pour's current assortment includes Milton Mule, Ogilvy Orchard and Cottarhouse Cooler, all of which are made with a base of Oglivy vodka, as well as fruit juices and herb ingredients. These cocktail mixers are designed to be paired with a variety of drinks, including everything from lemonade and tonic to ginger beer and white wine.
The idea for Perfect Pour came to Graeme and Caroline Jarron at the BBC Good Food Show in Birmingham, who note that: "We know consumers are much more focused on provenance and quality of the craft spirits they drink than ever before. They want to know and trust where their food and drink comes from."
The trio that makes up Perfect Pour's current assortment includes Milton Mule, Ogilvy Orchard and Cottarhouse Cooler, all of which are made with a base of Oglivy vodka, as well as fruit juices and herb ingredients. These cocktail mixers are designed to be paired with a variety of drinks, including everything from lemonade and tonic to ginger beer and white wine.
The idea for Perfect Pour came to Graeme and Caroline Jarron at the BBC Good Food Show in Birmingham, who note that: "We know consumers are much more focused on provenance and quality of the craft spirits they drink than ever before. They want to know and trust where their food and drink comes from."
Trend Themes
1. Botanical Cocktails - Opportunity for distilleries and mixologists to create innovative cocktail recipes featuring botanical flavors and ingredients.
2. Craft Mixers - Potential for mixers to use locally sourced and high-quality ingredients to cater to consumers' increasing demand for premium mixers.
3. Convenience Cocktails - Opportunity for makers of pre-made cocktail mixers to create more convenient and versatile options for consumers who want the taste of a high-quality cocktail without the hassle of making it from scratch.
Industry Implications
1. Craft Distilleries - Craft distilleries can explore the creation of their own line of botanical mixers to cater to the growing demand for high-quality mixers and to showcase the unique flavors of their spirits.
2. Beverage Mixers - Beverage mixer companies can innovate their product lines by incorporating locally sourced ingredients and experimenting with botanical flavors and combinations to create unique mixer offerings.
3. Hospitality - Hospitality businesses can benefit from offering a range of premium, pre-made cocktail mixer options that allow them to create high-quality cocktails with ease and efficiency.
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