This Wine's Monochrome Bottle Was Designed to be Personalized
Mishal Omar — November 10, 2016 — Lifestyle
References: ochocreative & thedieline
The monochrome bottles this wine brand is offering were designed to inspire people to pursue and accomplish their goals.
The all-black bottles were designed by 'OCHO Creative' for the appropriately titled wine brand 'Fruits of Your Labor' – which it sends to its past and present clients, as well as to potential clients. They feature labeling that encourages the receiver to write down a goal they would like to accomplish and when they have, they are able to celebrate that fact by opening the bottle. The purpose of the monochrome bottle is to inspire businesses to "overcome obstacles and reach their goals."
These wine bottles are an excellent way for this design agency to promote its business in a way that builds relationships with clients and prospects.
The all-black bottles were designed by 'OCHO Creative' for the appropriately titled wine brand 'Fruits of Your Labor' – which it sends to its past and present clients, as well as to potential clients. They feature labeling that encourages the receiver to write down a goal they would like to accomplish and when they have, they are able to celebrate that fact by opening the bottle. The purpose of the monochrome bottle is to inspire businesses to "overcome obstacles and reach their goals."
These wine bottles are an excellent way for this design agency to promote its business in a way that builds relationships with clients and prospects.
Trend Themes
1. Goal-setting Packaging - The trend of incorporating goal-setting elements in product packaging creates a personalized and meaningful consumer experience.
2. Personalized Branding - The rise of personalized branding allows businesses to engage customers by encouraging self-expression and goal achievement.
3. Inspirational Messaging - Incorporating inspirational messaging on product labeling enhances brand value and fosters emotional connections with consumers.
Industry Implications
1. Wine & Spirits - The wine and spirits industry can leverage goal-setting packaging to differentiate their brands, engaging consumers on a deeper level.
2. Design & Creative Agencies - Design and creative agencies can explore personalized branding strategies to enhance client relationships and showcase their innovative approach.
3. Consumer Goods - Incorporating inspirational messaging on consumer goods packaging allows brands to create a more emotional connection with customers, driving brand loyalty.
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