Worried parents look to keep on an eye on their children inside the womb and out
Implications - Now that many Millennials have become parents, a rise in technology that helps them to keep track of their children can be seen. In addition to decreasing levels of stress many new parents feel regarding their children, these products can help them improve their parenting skills the way they would develop any other skill. This shows a convergence of digital enhancement with classic parenting skills that accommodates the digital native parent.
Workshop Question - How can your brand better adopt emerging digital innovations to accommodate the rise of tech in seemingly every aspect of consumers' lives?
Trend Themes
1. Baby Monitoring Wearables - Technology enables parents to track their babies' well-being through the use of wearable monitoring devices.
2. Smartphone-connected Baby Monitors - The trend of baby-monitoring devices linked to smartphones allows parents to have constant access to their infants' safety.
3. Digitized Pregnancy - Technology is used to give expectant parents new ways to monitor their babies' health during pregnancy.
Industry Implications
1. Wearable Technology - Wearable technology is at the forefront of monitoring babies' well-being through the use of smart clothing.
2. Mobile Technology - Parents can constantly keep an eye on their infant's safety through the use of smartphone-connected baby monitors.
3. Medical Technology - Medical technology is being utilized to digitize pregnancy and give expectant parents new ways to monitor their unborn baby's health.
8 Featured, 68 Examples:
205,630 Total Clicks
Date Range:
Aug 15 — Nov 16
Trending:
Warm
Consumer Insight Topics:
