The SinglesSwag Service Helps Singles Treat Themselves
Katherine Pendrill — November 1, 2016 — Lifestyle
References: singlesswag & cratejoy
SinglesSwag is a subscription service that is on a mission to help single women feel beautiful, while also empowering and inspiring them. With products ranging from artisan treats to best-selling books, these curated subscription boxes provide a unique way for single women to treat themselves to something special.
Like other subscription services, SinglesSwag delivers a package of handpicked goodies directly to the door of each customer once a month. The service comes in two sizes, with a small option comprised of three to four products and a larger option comprised of five to seven products. All of the products picked are designed to appeal to single women and include fabulous goodies such as DIY manicure kits, foldable wine bottles and books written by inspiring women.
With a growing number of millennials embracing singledom, this subscription service provides a fun way for those who are uncoupled to treat themselves to a bit of pampering.
Like other subscription services, SinglesSwag delivers a package of handpicked goodies directly to the door of each customer once a month. The service comes in two sizes, with a small option comprised of three to four products and a larger option comprised of five to seven products. All of the products picked are designed to appeal to single women and include fabulous goodies such as DIY manicure kits, foldable wine bottles and books written by inspiring women.
With a growing number of millennials embracing singledom, this subscription service provides a fun way for those who are uncoupled to treat themselves to a bit of pampering.
Trend Themes
1. Singlehood-celebrating Subscription Boxes - Disruptive innovation opportunity: Create subscription boxes catering to other niche demographics, such as single men or seniors.
2. Empowering and Inspiring Single Women - Disruptive innovation opportunity: Develop subscription services that focus on personal growth and empowerment for single individuals.
3. Rise of Millennial Singles - Disruptive innovation opportunity: Design services that cater specifically to the lifestyle and needs of millennials who choose to remain single.
Industry Implications
1. Subscription Box Industry - Disruptive innovation opportunity: Introduce subscription boxes targeting specific lifestyles and demographics beyond the traditional model.
2. Self-care and Wellness Industry - Disruptive innovation opportunity: Create self-care and wellness services tailored specifically for single individuals seeking personal growth and well-being.
3. Book Publishing Industry - Disruptive innovation opportunity: Produce and market books written by and for single individuals, offering unique perspectives and empowering narratives.
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