This Branding Was Inspired by the Books of Miquel De Cervantes
Mishal Omar — November 7, 2016 — Marketing
References: packagingoftheworld
Miguel de Cervantes was a writer who lived centuries ago and is regarded as one of the best and most influential Spanish-speaking writers of all time – and this wine branding aims to capture some of his work visually.
Designed by the creative agency 'Makers & Allies' for the 'Rabble Wine Co.' The wines themselves are standard and it is the imagery on the bottles that truly stands out. The wines each have illustrations on their labeling that ignore wine-labeling norms and only feature images that are inspired by Miguel de Cervantes' books. The bottles also feature one of the writer's quotes: "In order to attain the impossible, one must attempt the absurd."
This wine is able to appeal to those who enjoy both literature and wine.
Designed by the creative agency 'Makers & Allies' for the 'Rabble Wine Co.' The wines themselves are standard and it is the imagery on the bottles that truly stands out. The wines each have illustrations on their labeling that ignore wine-labeling norms and only feature images that are inspired by Miguel de Cervantes' books. The bottles also feature one of the writer's quotes: "In order to attain the impossible, one must attempt the absurd."
This wine is able to appeal to those who enjoy both literature and wine.
Trend Themes
1. Adventure-inspired Wine Bottles - Embracing visual storytelling through unconventional wine bottle labeling inspired by literary works.
2. Creative Wine Branding - Exploring the potential of incorporating artistic illustrations and quotes on wine bottle labels.
3. Cultural Tie-in Wine Packaging - Leveraging iconic literature to create unique and engaging wine branding that resonates with consumers.
Industry Implications
1. Wine & Spirits - Integrating storytelling and artistic elements into wine packaging to create memorable and differentiated brands.
2. Creative Agencies - Offering innovative branding strategies that incorporate unconventional elements to help wine brands stand out in a crowded market.
3. Literary Merchandising - Exploring opportunities to collaborate with literary works and authors to create unique product packaging and brand experiences.
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