This Wine Branding Takes Its Inspiration from Myths and Astronomy
Mishal Omar — September 27, 2016 — Lifestyle
References: estudiotrip & packagingoftheworld
This mythical wine labeling was appropriately created for a wine brand named 'Neptune.'
The vibrant branding offers a reinterpretation of what wine labeling normally looks like, opting to use color, chaotic graphics and minimal wording rather than having wordy labels with minimal design elements. The branding was designed by 'Estudio Trip' in Argentina and features imagery that comes together to form a story. With everything from an ocean and icebergs with mermaids, to images of planets, space and the Greek God Zeus, the mythical wine branding is anything but typical.
This wine labeling accomplishes its goal of offering a completely new and dynamic take on what packaging for these alcoholic beverages is usually expected to look like.
The vibrant branding offers a reinterpretation of what wine labeling normally looks like, opting to use color, chaotic graphics and minimal wording rather than having wordy labels with minimal design elements. The branding was designed by 'Estudio Trip' in Argentina and features imagery that comes together to form a story. With everything from an ocean and icebergs with mermaids, to images of planets, space and the Greek God Zeus, the mythical wine branding is anything but typical.
This wine labeling accomplishes its goal of offering a completely new and dynamic take on what packaging for these alcoholic beverages is usually expected to look like.
Trend Themes
1. Vibrant Wine Branding - This trend focuses on using vibrant colors and chaotic graphics to create dynamic wine labels.
2. Mythical Branding - This trend embraces mythological and astronomical concepts to create unique and storytelling wine labels.
3. Minimalistic Wine Labeling - This trend opts for minimal wording and design elements to create a clean and modern look for wine labels.
Industry Implications
1. Wine and Spirits - This industry can incorporate vibrant and mythical branding to differentiate their wine products and appeal to younger, design-conscious consumers.
2. Graphic Design and Advertising - This industry can explore the trend of vibrant and minimalistic branding to offer unique and visually appealing packaging solutions for various products, not just wine.
3. Hospitality and Event Planning - This industry can incorporate mythical and vibrant branding concepts to create memorable and immersive experiences for wine tastings and events.
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