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Contextual Display

High-tech retail displays provide interaction and context

Implications - Interactive, high-tech retail displays are being adopted by brands looking to increase engagement in-store. Offering cues on how products can be used, and information not provided on the product itself, this approach to display provides both an entertaining and informational experience for the modern shopper.
Workshop Question - Where can you take a more contextual approach in your branding in order to demonstrate purpose and value to consumers?
Trend Themes
1. Interactive Retail Displays - Incorporating interactive technology in retail displays to increase in-store engagement and information provided to modern shoppers.
2. In-store Customer Engagement - Using interactive retail displays, pop-up shops, and more to encourage in-store product interaction, and build long term consumer relationships.
3. Multisensory Shopping Experiences - Using new retail technology to elevate the shopping experience from static to multisensory, encouraging customer engagement and in-store footfall.
Industry Implications
1. Retail - Interactive retail displays offer opportunities for business professionals in the retail industry to provide enhanced in-store experiences.
2. Beauty - Providing in-store makeup stations that allow customers to test products, providing interactive tutorials.
3. Luxury - Collaborating with designers or pop-up stores, offering interactive retail displays as an effective way to promote luxury or unique products.
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
256,795 Total Clicks
Date Range:
May 16 — Mar 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Interactive Christmas Retail Displays
Interactive Christmas Retail Displays
This Display Tells a Story and Promotes Customer Engagement
This Christmas retail display works to promote a store’s clothing and provides a unique sensory experience for visitors. The English department store Harrods’ flagship collaborated... MORE
Interactive Jewelry Activations
Interactive Jewelry Activations
BaubleBar Has Opened Two Pop-Up Stores in New York City
BaubleBar is an online jewelry store that has expanded to brick-and-mortar retail markets in order to grow its reach among consumers. The brand has opened two pop-up retail stores in New York City... MORE
In-Store Makeup Stations
In-Store Makeup Stations
Make Up For Ever's New Flagship Store Features Go Pro Make Up Stations
With a growing number of beauty buffs interested in testing products before buying them, Make Up For Ever has added a number of Go Pro Make Up stations to its flagship store in NYC. Not only do the... MORE
Smart Beer Kiosks
Smart Beer Kiosks
The Beer Store's 'Beer Wall' Now Lives on as a Dynamic Digital Display
With help from Cineplex Digital Media (a B2B unit of Cineplex) The Beer Store is now revamping its static Beer Wall with a dynamic new retail display system. The new system introduces 21-inch... MORE
play_circle_filledInteractive Smartwatch Displays
Interactive Smartwatch Displays
This Display for the GO Sport Smartwatch is a Hands-On Experience
To cater to the growing consumer demand for a more hands-on shopping experience, PERCH created an interactive display for the new GO Sport smartwatch at one of its shops in Dubai. Unlike traditional... MORE
play_circle_filledNarrative Sneaker Displays
Narrative Sneaker Displays
PERCH Interactive's Shoe Shelving Offers Performance Feature Info
PERCH Interactive’s digitized shoe shelving was designed for a men’s footwear retailer that specializes in sneakers from familiar brands like New Balance. In addition to storing shoes... MORE

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This Woolite Retail Display Informs and Intrigues Consumers
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