Existing fitness accessories are accelerated with tracking abilities
Implications - Providing consumers with increased value, brands are debuting fitness products with health-tracking abilities built into their design. This not only helps create more buzz around these products, but has the added selling point of allowing consumers to reduce the overall amount of products needed to meet their fitness and health goals.
Workshop Question - How could you combine your brand's offering with a typical item that your target consumer already owns?
Trend Themes
1. Integrated Fitness - Brands are debuting fitness products with health-tracking abilities built into their design to reduce the overall amount of products needed to meet their fitness and health goals.
2. Health Tracking Headphones - Fitness tracking capabilities such as the ability to track your heart rate combined with headphones delivers an efficient and effective accessory for active individuals.
3. Keyring Health Trackers - Developments in health trackers no longer constrain users from achieving accurate health monitoring on-the-go with keyring-size health tracker systems.
Industry Implications
1. Healthcare and Fitness Wearables - There is a growing need and market for wearable health technologies that integrates fitness with seamless tracking and monitoring capabilities.
2. Sports Technology - Manufacturers and developers continue to innovate sports technology with headphones, glasses, and body-wearable technologies incorporating fitness tracking capabilities that enhance athletes' performance.
3. Wearable Electronics Manufacturing - The demand for smaller, compact, and smarter-designed wearables is increasing, encouraging innovators to develop products like keyring-size health trackers that are practical and give users an effortless experience.
