Consumers filter the noise with hyper-tailored news services
Implications - In an effort to avoid information overload, many younger people are downsizing the content they receive. By scaling back media sources, readers are demonstrating a desire to pick out what's most meaningful to them. This progression speaks to the idea of content filtering, which ultimately gives consumers the power to move away from click-bait towards reliable, relevant information.
Workshop Question - How can your brand accommodate the consumer desire for convenience, without sacrificing quality?
Trend Themes
1. Content Filtering - Consumers are demonstrating a desire to pick out what's most meaningful to them through scaling back media sources, content summarizing services, and curated news apps.
2. Personalized News Delivery - Tech companies are offering customizable and curated news apps or bots to deliver personalized news content.
3. Streamlining News Consumption - News apps are being designed to increase customer satisfaction by streamlining their app experience so that they never feel like they're wasting time while using the app.
Industry Implications
1. Media - Media professionals can use these trends to create news content in a targeted and personalized way.
2. Technology - Technology companies can leverage these trends to create new products and services that streamline news consumption and offer personalized content delivery.
3. Marketing - Marketers can use these trends to reach target audiences with personalized and relevant ads that align with their interests and preferences.
5 Featured, 40 Examples:
30,689 Total Clicks
Date Range:
Oct 15 — Oct 16
Trending:
Untested
Consumer Insight Topics:
